Well Seasoned & Fit:

Crafting a Brand Identity for Personalized Senior Fitness

Meet Michelle from Well Seasoned & Fit! She's got a serious passion for empowering older adults through personalized and comprehensive personal training. Her mission? To inspire and invigorate senior generations, helping them rediscover their purpose and embrace a healthier, more vibrant everyday life!

Michelle's 'aha!' moment for Well Seasoned & Fit came from her own experiences as a personal trainer, where she saw a real need for tailored fitness support within senior

living communities. It was a brilliant idea born from genuine care.

Once Michelle had her vision and business plan locked in, guess who she called? Yours truly! I had the pleasure of helping her build a brand identity from the ground up for Well Seasoned & Fit.

Our collaboration was all about creating assets that truly communicated her passion and services, setting her up to connect with the senior living facilities she was eager to partner with.

We dove deep with Michelle at Well Seasoned & Fit to nail down all the core brand assets. This meant getting super creative with custom icons designed to visually tell the story of their services and what they stand for. Think of them as little visual cues to represent her philosophy!

We also put together a custom font hierarchy, making sure it's not only easy to read but also builds that all-important sense of trust and energy.

And finally, to bring it all together and give Michelle a go-to for her brand's vibe, we created mood boards! These visual powerhouses synthesize all the elements (icons, fonts, colors, and photo style) into one cohesive brand aesthetic that she can always look back to for inspiration and guidance!

Brand Identity Development

Michelle also needed an online “hub” when connecting with senior living facilities. That's why we put together a simple but effective Squarespace website. This website was all about being a go-to spot for Well Seasoned & Fit. We made sure it clearly showcased Michelle's expertise in personalized fitness for seniors and her core philosophy. And of course, we included crystal-clear calls to action for anyone interested in bringing her awesome services to their community.

We also put together a for-print brochure. This handy piece is perfect for distributing at facilities, acting as a tangible takeaway that echoes everything they'd find on the website.

Simple Squarespace Website

To get the ball rolling and help Well Seasoned & Fit start making connections in the community, we whipped up some eye-catching social media graphics that represented the fresh new brand identity we created.

And what are great visuals without the right words? Our work together also included engaging social media copy that speaks directly to the needs and aspirations of older adults, encouraging them to embrace physical activity and highlighting the benefits of Michelle's tailored programs.

Social Media Graphics and Copy

“I think you nailed it. Regarding the web design, I absolutely am super impressed, and I love the design. Amazing compliments from peers and friends by the way!! Great job!”

In Her Own Words...